Some people like to be part of all kinds of social media, some do not like to be on social media at all and some just want to use a few.
It can be quite overwhelming to find out which way is the best to build your online brand.
Try to focus on how to build your brand, manage your career long term and understand how you show up on the web.
It is about online branding with background in Personal Branding (what makes you unique).
If you could only choose one network to be part of, what would you choose?
I would choose LinkedIn.
WHY?
- 575+ million members
- Professional
- Used for research
- Shows up at the top of a Google search
- Is assumed that all professionals have a profile
- Can help you find a job
- Companies can find you
- Can help you find clients
- Clients can find you
- Most valuable digital branding tool
- Builds your brand and manages your career
- Is a tool for doing your job better—how you show up on the web is critical today
How can you use LinkedIn for building your brand?
- Understand and get to know who you really are – this is where personal branding comes in. It is about uncovering your brand: Who you really are; your unique personality, values, passions, strengths, skills, goals, etc.
- Be authentic – tell people who you really are, not who you want to be
- Ask yourself: What message do you want to communicate?
- How do you stand out from the crowd? What differentiates you from others? What unique value do you offer?
- What do you offer and how do you offer it compared to others?
- What is your target audience?
- What is your point of view?
- How do you convey your personality online? We often meet people first on the web, before we meet them in person.
Be aware: When people look at your profile, the first thing they see is going to be who you are to them. Today your online ID is more and more important!
Some people think LinkedIn is an online resume, but it is not! You will notice who has a Me too profile and who has a profile that stands out. Make sure you know who you really are, what you can offer and express this in a compelling summary with the right keywords.
Personal Branding requires focus. If you appeal to everybody you appeal to nobody. Find out what you are good at and focus on the things you do well – because only you can do it the way you do it!